Leadership

MedAware Solutions Leadership Team

MedAware Solutions develops patient-centered healthcare programs that connect insurance plan members with local community paramedics. We coordinate and streamline operations between healthcare professionals and health insurance plans so their focus can be on patient care.

Our success stems directly from our executive leadership team, which brings together expertise from every aspect of clinical medicine, emergency medicine, healthcare administration, and business leadership.

Executive Leadership

Yom Senegor

Chief Executive Officer

Yom Senegor

Chief Executive Officer

Yom Senegor has over 30 years of experience providing strategic and technological guidance to the world’s largest insurance companies. He served as EVP and CIO of Safeco Insurance, until 2006 where he directed corporate strategy initiatives. He then founded and became CEO of Senegor LLC, which provided consulting services to large insurance companies, and investment advisory services to start ups in the healthcare sector.

Prior to that, Yom served for 20 years in numerous leadership positions at Accenture, where he oversaw consulting teams implementing automated business processes and integrated computing systems for major insurance companies.

Yom has been Chairman and CEO of MedAware Solutions since 2016.

Chris Cebollero

Chief Operating Officer

Chris Cebollero

Chief Operating Officer

Chris Cebollero holds multiple degrees in Emergency Medical Services management and administration, and has over 30 years of hands on experience leading Emergency Medical Services agencies.

Chris served as the Director of Clinical Services for MedStar Emergency Medical Services until 2010. In this role, he directed clinical service delivery for a large metropolitan EMS agency fielding 100K annual service requests. During his time at MedStar, he also developed continuing education programming and served as an EMT educator and field trainer.

Chris served as the Chief EMS Officer at Christian Hospital/BJC Healthcare until 2015, where he directed EMS operations. During his tenure, he transformed the struggling organization into an award winning, streamlined unit. He also secured state and charitable funding to launch community health access initiatives, as well as creating the first Community Paramedicine program in Missouri. Over the past 14 years, Chris has assisted in developing over 20 community paramedicine programs nationwide.

Chris has been the Chief Operating Officer for MedAware Solutions since 2017.

Jim Morrow

Chief Technology Officer

Jim Morrow

Chief Technology Officer

Jim Morrow is an electrical engineer with over 30 years of experience leading engineering initiatives, 20 of which he spent developing software, network systems and medical devices for the healthcare sector.

Jim was Principal Engineer at the surgical robotics firm Stereotaxis from 2005 – 2013, where he led medical technology development projects, including a revolutionary robotic navigation system for remote heart catheter manipulation. He also designed multiple IEC 60601-1, IEC-62304 and HIPAA compliant networked medical systems and software.

Jim has been with MedAware Solutions since it first launched in 2014.

Jennifer Cordia

Vice President of Clinical Operations

Jennifer Cordia

Vice President of Clinical Operations

Jennifer Cordia is a healthcare executive with over 25 years of experience overseeing clinical operations, including patient care, clinical services and Emergency Medical Services.

She served as the Chief Nursing Officer and Vice President of Patient Care at BJC Healthcare from 2011 to 2017. One of her many achievements as part of the executive leadership team was her innovative work extending the Community Paramedic program into a number of specialties.

Jennifer then became Senior Director of Clinical Operations for Ascension, one of the largest private healthcare systems in the country, where she led policy initiative and implementation on national scale projects. Jennifer has been the Vice President of Clinical Operations at MedAware Solutions since 2017.

Josh Leventhal

Vice President of Integration

Josh Leventhal

Vice President of Integration

Josh Leventhal has a decade of experience in medical software development, healthcare data analytics, and healthcare platform integration.

In 2018 Josh became Managing Director for Kohler HealthCare Consulting, focused on analytics, regulatory compliance, revenue management and litigation support.

Prior to Kohler, Josh served as the Director of Product Implementation and Operations for Texture Health, an enterprise scale patient care and engagement platform that facilitates communication and collaboration for clinical teams. He then became the COO of MyIRE, a software firm that provides an integrated software platform focused on reproducible medical clinical trials. Josh has been VP of Integration for MedAware Solutions since 2022.

Preston Holdren

Vice President of Sales & Marketing

Preston Holdren

Vice President of Sales & Marketing

Preston Holdren is a seasoned entrepreneur with two decades of experience that includes business launches, capital investments and managed care policy. He also has hands on experience developing marketing strategies and campaigns for new businesses in the healthcare and wellness spaces.

In 2012 Preston became a principal in Garland Capital Group, a capital investment firm focused on supporting innovative start ups. Prior to that he was a Senior Associate at Huron Healthcare, where his key role was coordinating Medicare/Medicaid benefits and performing medical policy reviews.

Preston has been VP of Sales & Marketing for MedAware Solutions since 2022.

Clinical Advisors

Dr. Jay Moore

Internist, Pediatrician, Healthcare Executive

Dr. Jay Moore

Internist, Pediatrician, Healthcare Executive

Dr. Jay Moore has a decade of experience as a primary care physician and pediatrician, followed by over a decade of experience in administration and executive leadership in hospital facilities and a large health insurance company.

Dr. Moore completed a double residency in internal medicine and pediatrics, followed by working in a primary care practice. He moved into hospital administration in 2007, where he championed quality and process improvement initiatives, including implementation of EHR (electronic health record) systems. He transitioned to the insurance industry in 2014, where he continued to lead quality improvement initiatives. As RVP Chief Clinical Officer at Anthem, he worked to connect the organization with smaller start up businesses that could provide more efficient solutions than internal resources.

Dr. Moore has been a Clinical Advisor for MedAware Solutions since 2022.

Dr. Brian Froelke

EMS Physician

Dr. Brian Froelke

EMS Physician

Dr. Brian Froelke is an EMS physician and Chief Medical Officer with over 15 years of experience with emergency medical services, disaster response and healthcare administration. He has also served as an Assistant Professor at the Washington University School of Medicine in St. Louis, Division of Emergency Medicine EMS Section, since 2006.

Dr. Froelke has served as an EMS Medical Director for Christian Hospital, and the Missouri Department of Health and Human services. He went on to serve as Chief Medical Officer for the Missouri Disaster Response System, and the Interstate Disaster Medical Collaborative.

Dr. Froelke has been an EMS Clinical Advisor for MedAware Solutions since 2017.

Board of Directors

Don Sharp

Don Sharp is a broadly experienced senior executive with over 30 years across multiple industries, including insurance. He is currently the President and CEO of Coolfire Solutions, a team collaboration platform development firm. Prior to that, he served as the Senior VP for Enterprise Services at Navistar, Inc. Don has been on the MedAware Solutions Board of Directors since xxxx.

Dr. Thomas Zink

Dr. Thomas Zink is a physician and medical executive with 40 years of experience in the clinical, pharmaceutical and health insurance industries, with a particular interest in public health.

After a decade in Emergency Medicine, Dr. Zink helped launch the pharmacy benefit management company Express Scripts. He then went on to spearhead the expansion of Prudential Healthcare of Kansas City’s quality initiatives into 4 states.

Dr. Zink was recruited by GlaxoSmithKline, where he became the Senior Director of Immunization Practices & Scientific Affairs at GlaxoSmithKline. He moved on to become the CMO and SVP of Clinical, Regulatory & Medical Affairs for the specialty biopharmaceuticals firm Emergent BioSolutions. In these roles he oversaw vaccine development, antibody therapy development and public health practices relevant to infectious diseases. He also initiated global immunization policy and practice improvements.

Additionally, Dr. Zink held an Associate Professor appointment for nearly a decade at the St. Louis University College for Public Health & Social Justice, where he taught graduate coursework in biosecurity, disaster preparedness, environmental & occupational health, and public health initiatives.

Dr. Zink served as the Chief Medical Officer for MedAware Solutions since its inception, and joined the Board of Directors in 2015. In 2022 he shifted his focus solely to contributing as a Director.

Denny DeNarvaez

Denny DeNarvaez began her career in healthcare administration over 40 years ago. She quickly worked her way up to executive management, and has been providing effective leadership to hospitals and healthcare systems since 1989.

While serving as the Senior VP of Regional Markets for the Sisters of Mercy Health System, she oversaw one of the largest Catholic health systems in the country, with numerous hospitals, surgical centers and rehabilitation clinics. She then became the President & CEO of Wellmont Health System in 2014, and President of Shared Services for Novant Health in 2015, both of which included oversight of 15 to 20 hospitals, as well as clinical offices, surgical centers, and post acute services.

She has also shared her expertise as a healthcare consultant. Denny has served on the MedAware Solutions Board of Directors since 2022.

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